Media Manager (2977)

  • Closing Date:
    22 June 2021
  • Directorate:
    Deputy Secretary General
  • Location:
  • Type:
  • Working Hours:
  • Salary:

Media Manager – East and Southeast Asia & the Pacific Regional Office (Bangkok)



Amnesty International operates sub-regional offices in different locations around the world where there is a strong international and regional media presence. Media Managers are appointed in each of these regional offices, charged with building the media profile of Amnesty International. 

Media impact is vital to the success of Amnesty International's communications work, which relies on credible and visible profiling of Amnesty International to a range of target audiences across a range of diverse cultures and communities.

The regional Media Manager will work as part of a fully integrated team that supports Amnesty International's activities in the sub-region. 



The regional Media Manager leads, facilitates and supports Amnesty International's international media work across Southeast Asia & the Pacific in order to advance the organization's human rights agenda and raise awareness of Amnesty International's work to promote and protect human rights, to support Amnesty International's global campaigns and to attract a growing number of supporters to the movement.




  • Generate press coverage in sub-regional and national media for Amnesty International in Southeast Asia & the Pacific in order to build Amnesty International's profile in the region
  • Work with international media based in the region to generate coverage about Amnesty International's human rights concerns in Southeast Asia & the Pacific
  • Implement a regional media relations programme which includes: pro-active media liaison; pitching Amnesty International stories and spokespeople; organizing interviews; providing media briefings; writing op eds; and responding to media requests
  • Identify opportunities for media and social media, providing advice on what products or activities would work best to meet communications objectives and achieve impact, ensuring all work is timely, with a strong news value targeted at defined audiences
  • Lead on communications plans and activities for specific campaigns by integrating media, social media, videos and other communications products into the overall plan
  • Project manage communications campaigns, managing and collaborating with a team of communications experts to target the right audience and delivering on campaign objectives in a timely manner to achieve impact
  • Work alongside the Deputy Regional Director of Communications for East and Southeast Asia & the Pacific Regional Office to set the strategic communications direction for the sub-region, working as part of an integrated, multi-functional team.
  • Undertake crisis media work, ensuring Amnesty International responds in an effective and timely manner to key external and internal developments
  • Monitor and report on Amnesty International's media impact and metrics in Southeast Asia & the Pacific- including social media. Use results to make recommendations for future work to ensure continued media impact
  • Organize media events including news conferences and press briefings; provide media support to Amnesty International research missions and visits to the sub-region by senior Amnesty International delegates
  • Identify the need for and assist in implementing media training for spokespeople and act as spokesperson for the organization, as agreed
  • Support the global network of media workers, providing timely, well-messaged media materials and advice on Amnesty International's response to human rights developments in the sub-region
  • Provide media support and advice to Amnesty International offices in the sub-region and share their work with a wider internal and external audience
  • Managing the dissemination of content on relevant platforms, maintaining a record of all owned and operated digital properties in use by Amnesty International across the sub-region and ensuring their proper use
  • Carry out own administrative tasks related to the post in accordance with the guidelines on self-servicing and to provide coverage for team members as required
  • Monitor progress and adherence to agreed standards, including establishing systems to ensure accountability and reporting




  • Substantial, relevant experience in similar role in journalism or public relations, in an international environment
  • Understanding of international political and human rights issues and specifically how these issues apply in Southeast Asia & the Pacific
  • Extensive experience in producing a wide range of quality materials for print and/or broadcast media, as well as for social media platforms
  • Strong knowledge of international, regional and national media - across traditional and digital platforms - with established contacts at key publications and broadcast outlets
  • Sound understanding of media relations management including updating and maintaining relationships with media contacts
  • Detailed knowledge of current and emerging media trends and developments
  • Experience of developing and implementing successful media strategies and campaigns
  • Ability to judge issues and impact as well as experience in issues and crisis management
  • Experience in the use of social media networks, within a business context
  • Proven experience in utilizing digital channels for media work, with an understanding of how digital tools can assist the gathering and dissemination of relevant information to specific audiences
  • Strong communication, interpersonal and negotiation skills
  • Ability to work in high pressured environment while managing competing priorities and deadlines
  • Knowledge of Amnesty International and interest in, and personal commitment to, the full range of human rights
  • Experience in providing spokespeople support and in developing and conducting media training, including in effective interview techniques is ideal
  • Experience in organizing successful media events including press conferences, briefings and seminars in range of contexts is ideal
  • Experience in media monitoring, analysis and reporting is ideal
  • Experience in project management is ideal
  • Fluency in written and spoken English
  • Fluency in local language is ideal



Amnesty International is a global movement of more than 7 million people who campaign for a world where human rights are enjoyed by all. We reach almost every country in the world.

Our aim is simple: an end to human rights abuses. Independent, international and influential, we campaign for justice, fairness, freedom and truth wherever they're denied. And whether we're applying pressure through powerful research or direct lobbying, mass demonstrations or online campaigning, we're all inspired by hope for a better world. One where human rights are respected and protected by everyone, everywhere.

At Amnesty International, we are passionate about what we do and we are proud of our achievements as a movement. To compensate our employees for the critical work they do, we reward them through a combination of an attractive and sector competitive salary and benefits package, high levels of engagement and involvement, and a commitment to employee development.


If you are talented, passionate about human rights and want to use your skills, knowledge and experience to change the world then we would encourage you to click ‘Apply for this Role' below.

Freedom, Justice, Equality. Let's get to work.


N.B. We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities.


Amnesty International is committed to creating and sustaining a working environment in which everyone has an equal opportunity to fulfill their potential and we welcome applications from suitably qualified people from all sections of the community.

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